{"id":1498,"date":"2021-02-03T16:43:23","date_gmt":"2021-02-03T16:43:23","guid":{"rendered":"https:\/\/grow.refrens.com\/?p=1498"},"modified":"2025-11-26T12:47:13","modified_gmt":"2025-11-26T12:47:13","slug":"krati-business-growth-expert","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/","title":{"rendered":"Krati: Beauty lies in wearing confidence"},"content":{"rendered":"\n<p>In love with marketing, Krati started freelancing along with her full-time job to explore more in life. She says that her shift from a software job to content marketing began due to her passion for writing.&nbsp;<\/p>\n\n\n\n<p>For Krati, freelancing enables her to meet new people and work with multiple businesses. She admires that as a freelancer you are your own boss and that you can experience exponential growth. To generate leads, she leverages LinkedIn to put quality content on regular basis.\u00a0<\/p>\n\n\n\n<p>As a freelancer, she believes that good time management skill is essential for increased efficiency. According to her, having a niche and personal branding exposes you to many opportunities and allows you to be in the race for the long-run.<\/p>\n\n\n\n<p>Leading a self-created path, Krati is proud of her successful freelancing journey. Her aim is to help other women become independent. We wish her success, in her professional milestone to build an authentic brand delivering value.&nbsp;<\/p>\n\n\n\n<p>Read Krati\u2019s freelancing journey:&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #161c26;color:#161c26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #161c26;color:#161c26\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#1_Introduce_yourself_to_us\" title=\"1. Introduce yourself to us?\">1. Introduce yourself to us?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#2_Why_did_you_choose_the_field_of_marketing_How_did_you_get_introduced_to_this_field_What_fascinates_you_the_most_about_your_career_choice\" title=\"2. Why did you choose the field of marketing? How did you get introduced to this field? What fascinates you the most about your career choice? \">2. Why did you choose the field of marketing? How did you get introduced to this field? What fascinates you the most about your career choice? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#3_Why_did_you_choose_to_freelance_When_did_you_begin_to_freelance_Were_you_planning_it_or_how_did_it_happen\" title=\"3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?\">3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#4_How_did_you_get_your_first_client_What_was_your_first_project\" title=\"4. How did you get your first client? What was your first project? \">4. How did you get your first client? What was your first project? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#5_What_are_the_most_prominent_techniques_that_you_use_to_market_yourself\" title=\"5. What are the most prominent techniques that you use to market yourself?\">5. What are the most prominent techniques that you use to market yourself?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#6_How_do_you_ensure_productivity_What_are_the_critical_points_to_keep_in_mind_to_ensure_efficiency\" title=\"6. How do you ensure productivity? What are the critical points to keep in mind to ensure efficiency?\">6. How do you ensure productivity? What are the critical points to keep in mind to ensure efficiency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#7_Throw_some_light_on_the_importance_of_choosing_niches_and_working_on_personal_branding_for_freelancers\" title=\"7. Throw some light on the importance of choosing niches and working on personal branding for freelancers.\">7. Throw some light on the importance of choosing niches and working on personal branding for freelancers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#8_What_is_the_one_major_pro_andor_con_of_freelancing_according_to_you\" title=\"8. What is the one major pro and\/or con of freelancing, according to you?\">8. What is the one major pro and\/or con of freelancing, according to you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#9_Have_you_turned_down_a_potential_client_If_yes_why\" title=\"9. Have you turned down a potential client? If yes, why?\">9. Have you turned down a potential client? If yes, why?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#10_Whats_your_best_piece_of_work_to_date_Why_do_you_think_thats_your_favorite_piece\" title=\"10. What&#8217;s your best piece of work to date? Why do you think that&#8217;s your favorite piece?\">10. What&#8217;s your best piece of work to date? Why do you think that&#8217;s your favorite piece?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#11_What_mission_and_vision_do_you_have_How_do_you_want_history_to_look_at_you\" title=\"11. What mission and vision do you have? How do you want history to look at you?\">11. What mission and vision do you have? How do you want history to look at you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/#12_What_would_do_you_differently_if_you_had_to_begin_your_career_again_What_would_you_focus_on_once_you_restart\" title=\"12. What would do you differently if you had to begin your career again? What would you focus on once you restart?\">12. What would do you differently if you had to begin your career again? What would you focus on once you restart?<\/a><\/li><\/ul><\/nav><\/div>\n<h5 id=\"1-introduce-yourself-to-us\"><span class=\"ez-toc-section\" id=\"1_Introduce_yourself_to_us\"><\/span><strong>1. Introduce yourself to us?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>I am social media and content marketing expert, handling businesses all across the globe.<\/p>\n\n\n\n<h5 id=\"2-why-did-you-choose-the-field-of-marketing-how-did-you-get-introduced-to-this-field-what-fascinates-you-the-most-about-your-career-choice\"><span class=\"ez-toc-section\" id=\"2_Why_did_you_choose_the_field_of_marketing_How_did_you_get_introduced_to_this_field_What_fascinates_you_the_most_about_your_career_choice\"><\/span><strong>2. Why did you choose the field of marketing? How did you get introduced to this field? What fascinates you the most about your career choice? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>I love marketing for two reasons. The first one is totally practical, it is that you only can analyze by doing the work and collecting the data, nothing theoretical. The second reason is that it is an evergreen career, till the time businesses exist, marketing will also be there as it is the backbone of any business.&nbsp;<\/p>\n\n\n\n<p>I got introduced to the field in 2017. Due to my software job, I became financially secured to explore more in life. The adventure of meeting new people, and working on new businesses fascinates me every day. I am growing exponentially.<\/p>\n\n\n\n<h5 id=\"3-why-did-you-choose-to-freelance-when-did-you-begin-to-freelance-were-you-planning-it-or-how-did-it-happen\"><span class=\"ez-toc-section\" id=\"3_Why_did_you_choose_to_freelance_When_did_you_begin_to_freelance_Were_you_planning_it_or_how_did_it_happen\"><\/span><strong>3. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Currently, I am handling businesses of my own, but yes, I started freelancing with my full-time job to explore more in life. In love with writing, I began my freelancing career with content writing. I created a blog, but later on, when I entered the freelancing world, I was surprised to know that I can even get paid for it.<\/p>\n\n\n\n<h5 id=\"4-how-did-you-get-your-first-client-what-was-your-first-project\"><span class=\"ez-toc-section\" id=\"4_How_did_you_get_your_first_client_What_was_your_first_project\"><\/span><strong>4. How did you get your first client? What was your first project? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>My first opportunity was a sponsored blog on bold blush and it was mesmerizing. The first project of writing was a decent one where I had to write and got paid for it. My struggle was not so big as I myself was in the exploring stage and giving the proper time to absorb this world.\u00a0<\/p>\n\n\n\n<p>This is the only suggestion I want to give to new freelancers that explore and gain experience in 1st year of their career and don\u2019t overthink about money or sustainability.<\/p>\n\n\n\n<h5 id=\"5-what-are-the-most-prominent-techniques-that-you-use-to-market-yourself\"><span class=\"ez-toc-section\" id=\"5_What_are_the_most_prominent_techniques_that_you_use_to_market_yourself\"><\/span><strong>5. What are the most prominent techniques that you use to market yourself?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Content was my thing, I still love content marketing. I create good content on Linkedin to build my expertise in the field and later on to build a magnificent brand. When you show up daily, it shows dedication, and all clients want to work with a dedicated person<\/p>\n\n\n\n<h5 id=\"6-how-do-you-ensure-productivity-what-are-the-critical-points-to-keep-in-mind-to-ensure-efficiency\"><span class=\"ez-toc-section\" id=\"6_How_do_you_ensure_productivity_What_are_the_critical_points_to_keep_in_mind_to_ensure_efficiency\"><\/span><strong>6. How do you ensure productivity? What are the critical points to keep in mind to ensure efficiency?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>You can be productive by setting goals for the day a night before only. If you want to be efficient in your work make sure you are implementing what you consume and tracking your actions quarterly. Good time management is the key to efficiency.<\/p>\n\n\n\n<h5 id=\"7-throw-some-light-on-the-importance-of-choosing-niches-and-working-on-personal-branding-for-freelancers\"><span class=\"ez-toc-section\" id=\"7_Throw_some_light_on_the_importance_of_choosing_niches_and_working_on_personal_branding_for_freelancers\"><\/span><strong>7. Throw some light on the importance of choosing niches and working on personal branding for freelancers.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Niche is very important, as we all know surgeons are paid way better than physicians. But again, if you starting out don\u2019t overthink and just start, later on, you can figure out your niche. Personal branding is so important for freelancers in long run. It gives you infinite opportunities<\/p>\n\n\n\n<h5 id=\"8-what-is-the-one-major-pro-and-or-con-of-freelancing-according-to-you\"><span class=\"ez-toc-section\" id=\"8_What_is_the_one_major_pro_andor_con_of_freelancing_according_to_you\"><\/span><strong>8. What is the one major pro and\/or con of freelancing, according to you?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>One major pro is that you are your own boss when it comes to choosing projects you want to get associated and the con is the inconsistent money which can also be adopted with time.<\/p>\n\n\n\n<h5 id=\"9-have-you-turned-down-a-potential-client-if-yes-why\"><span class=\"ez-toc-section\" id=\"9_Have_you_turned_down_a_potential_client_If_yes_why\"><\/span><strong>9. Have you turned down a potential client? If yes, why?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Oh yes, many! I don\u2019t say yes unless I see a future with that client. Working for a long term if payment is good but the project doesn\u2019t excite me, I say no.<\/p>\n\n\n\n<h5 id=\"10-what-s-your-best-piece-of-work-to-date-why-do-you-think-that-s-your-favorite-piece\"><span class=\"ez-toc-section\" id=\"10_Whats_your_best_piece_of_work_to_date_Why_do_you_think_thats_your_favorite_piece\"><\/span><strong>10. What&#8217;s your best piece of work to date? Why do you think that&#8217;s your favorite piece?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>My best piece of work I believe is one of my 1:1 coaching clients, where she was happy and satisfied. I love working with her because I make her confident. She was scared to show her face and now she is creating amazing content. Confidence is an indirect monetary skill essential in life and business.<\/p>\n\n\n\n<h5 id=\"11-what-mission-and-vision-do-you-have-how-do-you-want-history-to-look-at-you\"><span class=\"ez-toc-section\" id=\"11_What_mission_and_vision_do_you_have_How_do_you_want_history_to_look_at_you\"><\/span><strong>11. What mission and vision do you have? How do you want history to look at you?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>My mission is to help as many women as I can in my lifetime. I want to make them independent and feel good about their lives. My vision is to create an authentic brand that only serves value and no fluff.<\/p>\n\n\n\n<h5 id=\"12-what-would-do-you-differently-if-you-had-to-begin-your-career-again-what-would-you-focus-on-once-you-restart\"><span class=\"ez-toc-section\" id=\"12_What_would_do_you_differently_if_you_had_to_begin_your_career_again_What_would_you_focus_on_once_you_restart\"><\/span><strong>12. What would do you differently if you had to begin your career again? What would you focus on once you restart?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>I will seek out for solution by which I mean courses or mentorship to save time. I made the mistake of trying to figure it out all by myself.<\/p>\n\n\n\n<p>Krati can be reached out on Refrens, Twitter, Facebook, LinkedIn, and Instagram.<\/p>\n\n\n\n<p>If you, as a freelancer are looking towards financial growth, read our article on\u00a0How to raise your price as a freelancer?\u00a0to figure out some key strategies for the same.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In love with marketing, Krati started freelancing along with her full-time job to explore more in life. She says that her shift from a software job to content marketing began due to her passion for writing.&nbsp; For Krati, freelancing enables her to meet new people and work with multiple businesses. She admires that as a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.refrens.com\/grow\/krati-business-growth-expert\/\"> <span class=\"screen-reader-text\">Krati: Beauty lies in wearing confidence<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","spay_email":""},"categories":[4],"tags":[],"jetpack_featured_media_url":"","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"refrens-yarpp-thumbnail-w200":false,"newspack-article-block-landscape-large":false,"newspack-article-block-portrait-large":false,"newspack-article-block-square-large":false,"newspack-article-block-landscape-medium":false,"newspack-article-block-portrait-medium":false,"newspack-article-block-square-medium":false,"newspack-article-block-landscape-small":false,"newspack-article-block-portrait-small":false,"newspack-article-block-square-small":false,"newspack-article-block-landscape-tiny":false,"newspack-article-block-portrait-tiny":false,"newspack-article-block-square-tiny":false,"newspack-article-block-uncropped":false,"yarpp-thumbnail":false,"web-stories-poster-portrait":false,"web-stories-publisher-logo":false,"web-stories-thumbnail":false},"uagb_author_info":{"display_name":"Vaidik Dalal","author_link":"https:\/\/www.refrens.com\/grow\/author\/vaidik\/"},"uagb_comment_info":0,"uagb_excerpt":"In love with marketing, Krati started freelancing along with her full-time job to explore more in life. She says that her shift from a software job to content marketing began due to her passion for writing.&nbsp; For Krati, freelancing enables her to meet new people and work with multiple businesses. She admires that as a&hellip;","_links":{"self":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1498"}],"collection":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/comments?post=1498"}],"version-history":[{"count":6,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1498\/revisions"}],"predecessor-version":[{"id":26802,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/posts\/1498\/revisions\/26802"}],"wp:attachment":[{"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/media?parent=1498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/categories?post=1498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.refrens.com\/grow\/wp-json\/wp\/v2\/tags?post=1498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}