{"id":13153,"date":"2023-10-19T10:15:03","date_gmt":"2023-10-19T10:15:03","guid":{"rendered":"https:\/\/www.refrens.com\/grow\/?p=13153"},"modified":"2026-01-05T13:10:55","modified_gmt":"2026-01-05T13:10:55","slug":"seo-to-be-part-of-your-lead-management-strategy","status":"publish","type":"post","link":"https:\/\/www.refrens.com\/grow\/seo-to-be-part-of-your-lead-management-strategy\/","title":{"rendered":"SEO Drives Organic Traffic: Here\u2019s Why It Needs to Be Part of Your Lead Management Strategy"},"content":{"rendered":"\n

Optimizing Your Site for Connections, Speed, Relevance, UI\/UX, and Responsiveness Brings Traffic, Leads, and Sales<\/p>\n\n\n\n

Leads can come from paid traffic (ads on social media sites or pay-per-click ads) or organic (unpaid) traffic from social media posts or web searches. <\/p>\n\n\n\n

Paid traffic can reach a defined demographic who are your ideal customers.<\/p>\n\n\n\n

However, it can become expensive, and it is challenging to build the relationships with customers that are necessary for repeat business. Although organic traffic is more of a long-term investment, it generates trust in potential customers and can establish you as an authority in your field.<\/p>\n\n\n\n

In 2019, a report by BrightEdge<\/a> found that, on average, across industries, 53.3% of website traffic is organic and that organic search traffic gives B2B companies twice the income of paid sources.<\/p>\n\n\n\n

Organic traffic yields an excellent return on investment, provided you create high-quality content and employ search engine optimization (SEO) to accomplish two major goals: firstly, to rank higher in search engine results pages (SERPs), and secondly, to offer more value to site visitors. <\/p>\n\n\n\n

Remember: search engines prioritize web pages that benefit search users.<\/p>\n\n\n\n

Here\u2019s why effective SEO needs to be part of your lead management strategy.<\/p>\n\n\n\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n